Free Intensive.. Led by Jared Spool. Advanced Approaches to UX Research. From June 6 until June 10.

Do your executives make informed decisions about the right strategic direction?

Searching in book (with magnifying glass)
Chess piece with road map

Does your entire organization have a deep, thorough knowledge of what users need?

Do your executives think user research is a luxury and not strategically important?

 Man pushing knight chess piece.

Guide your organization to make intelligent choices

When you under-invest in UX research, you make your entire design process much harder.

UX leaders often talk about the importance of “having a seat at the table.” However, what’s more critical is what we bring to the table.

Right now, your organization faces vital decisions. Decisions that will determine whether the future results in delivering great products or mediocre ones. Decisions that will determine the best way to focus limited resources. If made right, they will delight customers and, if made wrong, they will cost the organization money and reputation.

When important decisions need to be made, do you have the data and insights to guide the decision-makers to the best choices? The data and insights are the product of advanced user research. It’s the superpower that UX leaders just like you can bring to the table.

Spend the week of June 6th discovering what your UX research efforts genuinely need. Put together a plan that makes your UX team strategic, influential, and innovative.

When you under-invest in UX research, you make your entire design process much harder.

UX research builds confidence and gives us answers before we even know the questions.

Make your UX Research more strategic, more influential, and more innovative

UX research builds confidence and gives us answers before we even know the questions.

Imagine 5 hour-long sessions where you:

  • Transform your organization to crave a deep understanding of your users and their needs.
    • You’ll make strategic decisions from learned knowledge, not from the highest-paid stakeholder’s opinions.
  • Influence key, strategic business decisions with your UX research results.
    • You’ll make solid contributions to your organization’s product roadmap based on what users genuinely need and want.
  • Create a continuous UX research process, strengthening everyone’s prowess of what great design looks like.
    • You’ll stop squeezing research into tight deadlines because you have already done the hard work.
  • Grow your organization’s UX research capabilities to meet the demands of fast-moving teams.
    • You’ll increase everyone’s understanding of what quality research looks like, which will create the desire to conduct more of it.
  • Stop your UX research efforts from being undervalued and the first to be cut.
    • Your senior executives will champion even more research because they now see how the entire organization treasures it.

Advanced UX research increases your team’s confidence. It increases your confidence in building the right product that everyone sees as the right solution. The research uncovers the right problem to solve, which will make considerable improvements in the lives of your users and customers.

Customers value organizations that provide positive improvements in their lives. You’ve seen example after example of organizations that have gotten to the top of their industry by delivering products and services that solve important challenges their customers face.

Spend the time exploring new advanced UX research approaches. You’ll see how you can transform your organization into an industry leader who delivers hands-down the most innovative experiences.

Ready to drive your
organization's strategy?

How the Advanced Approaches to UX Research intensive works

Are you ready to learn? Or are you prepared to lead?

From June 6-10, we’ve got an Intensive package perfect for where you are.

UX Learner Package — Free access to the Intensive materials

If you want to learn everything there is to know about Advanced Approaches to UX Research, sign up for our UX Learner Package. With this option, you get five new sessions, led by Jared Spool:

  • Win Influence with an Advanced User Research Strategy
    - Monday, June 6
  • Deliver Better-Designed Products with a Research-Driven Roadmap
    - Tuesday, June 7
  • Increase Innovation with Continuous Research
    - Wednesday, June 8
  • Dramatically Scale Your Organization’s Research Capabilities
    - Thursday, June 9
  • Convince Stakeholders of the Full Value of UX
    - Friday, June 10

Join each one-hour session at either 2pm ET (18.00 GMT) or 7pm ET (23.00 GMT). After each session, take part in the extended live Q&A with Jared Spool. Might miss a session? Don’t worry. We’re making the recordings from each session available for UX Learners until June 20.

The UX Learner package is Free to all members of Leaders of Awesomeness (also free to join).

Be more strategic.
Be more influential.
Be more innovative.

UX Leader VIP Packages — Comprehensive access for great value

Ready to adopt Advanced Approaches to UX Research in your organization? We have two packages perfectly designed to make your research efforts more innovative, influential, and strategic.

If you’re a seasoned UX leader ready to demonstrate how great UX research can push your organization to the next level, the UX Leader VIP Packages are for you.

Both UX Leader VIP Packages have the same VIP access to Jared Spool, Dr. Leslie Jensen-Inman, and the Center Centre team. Even if you attended our Advanced Approaches to UX Research intensive before, the UX Leader VIP Packages contain new tips, techniques, and methods, usually reserved for the clients in our coaching program.

If you’re coming to the intensive on your own, sign up for the Individual package. You’ll get all the tools and techniques necessary to bring advanced UX research approaches to your organization, including how to:

  • Facilitate workshops with stakeholders and peers to identify where advanced UX research will improve the quality of decision-making throughout your organization.
  • Avoid common traps and snags many UX leaders bump into when they try to upgrade their research efforts.
  • Determine your next steps for enhancing UX research efforts inside your organization.
  • Empower your collaborators with powerful messaging that sells the necessary UX research transformation throughout your organization.

Make change happen faster when you include your team

Adopting advanced UX research approaches is a team effort. Not only will you want to involve your fellow UX team members, you’ll also want folks from product and development.

Everyone who makes UX decisions plays an important role when you scale up your UX research efforts. When you all attend the sessions and work through the materials together, you build a common language that propels your research plans.

Get the entire team access for one price - $147. (When you sign up, we’ll give you an invitation link for you to give to every member of your team.)

The UX Leader VIP Packages have full access to every daily Intensive session as the UX Learner Package and include additional VIP Train-the-Trainer sessions.

NEW! VIPs Only: Train-the-Trainer Sessions

Advanced Approaches to UX Research are within reach — with the right help. We’ve created 3 special VIP Train-the-Trainer sessions to give you what you need to sell, empower, facilitate, and implement your advanced UX research transformation.

  • VIP Train-the-Trainer: Advancing Your UX Research Strategy - Tuesday, June 7
  • VIP Train-the-Trainer: Creating Your Research-Driven Product Roadmap - Wednesday, June 8
  • VIP Train-the-Trainer: Scaling Up To Continuous UX Research - Thursday, June 9

All Train-the-Trainer sessions are at 11am ET (15.00 GMT) with Jared Spool. We’ll record each session for those who can’t attend.

Calendar and watch

Great leaders start with a plan. As a VIP, you’ll get an Advanced UX Research Transformation Plan workbook that will get you started. Schedule time to work with your team to discuss and fill out the document (about an hour each day should be enough).

We’ll discuss your plans in each Train-the-Trainer session. We’ll talk about any challenges you encountered and your strategic options for establishing your organization’s advanced UX research transformation.

King Rook and Knight chess pieces

NEW! VIPs Only: Intensive Prep Coaching with Dr. Leslie Jensen-Inman

This Intensive will change the way your organization values, conducts, and benefits from great UX research. That is, it will if you’re prepared.

Attend one of the Intensive Prep Coaching with Dr. Leslie Jensen-Inman sessions. She’ll work with you to come up with the best plan.

  • Intensive Prep Coaching with Dr. Leslie Jensen-Inman - Tuesday, May 19 at 2pm ET (18.00 GMT)
  • Intensive Prep Coaching with Dr. Leslie Jensen-Inman - Tuesday, May 26 at 2pm ET (18.00 GMT)
  • Intensive Prep Coaching with Dr. Leslie Jensen-Inman - Wednesday, June 2 at 2pm ET (18.00 GMT)

Getting the most from the Intensive will be different for each UX leader. It totally depends on your situation. That’s why we’re keeping these sessions small. And it’s why you’ll need to sign up right away. The few spots available will get snatched up quickly.

After this one-hour session with Leslie, you’ll know exactly who to invite, how to invite them, what resources you can review to prepare, and what work you and your team will need to do to get the most out of the Intensive. This is included in the price when you sign up as a VIP UX Leader.

NEW! VIPs Only: Get Unstuck with Jared Spool

When up-leveling your UX research capability, it’s hard to know what challenges you’ll encounter. Maybe you’ve encountered obstacles that have you flummoxed? Or you’ve encountered resistance and objections that have you stopped in your tracks?

Come discuss exactly what’s got you stuck at this Unstuck Session. Share what’s happening (or not happening) with Jared Spool. He’s worked with so many organizations, that he knows all the tricks to overcome the most difficult obstacles. He’ll give you fresh ideas and insights that will get you moving forward again, faster than before.

  • Get Unstuck: Advanced Approaches to UX Research - Thursday, June 23 at 2pm ET (18.00 GMT)
  • Get Unstuck: Advanced Approaches to UX Research - Thursday, June 30 at 2pm ET (18.00 GMT)

Included when you sign up as a VIP UX Leader.

Two chess pieces. One is up and the second one is turned down.

NEW! VIP Extended Recording and Notes Availability

UX Leader VIP Package subscribers will get access to the recordings and notes for all sessions until July 11, 2022. You can share the recordings and notes until that time with other team members, even if they couldn’t make the original sessions.

Deliver better-designed products faster.

Led by Jared Spool, Maker of Awesomeness.

Everything you learn in this 5-day Intensive comes directly from Jared’s years of working across industries, discovering the best practices for organizations to deliver well-designed products and services.

His work with design leaders at organizations like IBM, NASA, GE, Fidelity Investments, GM, Exxon Mobil, and the Obama White House has taught him exactly what teams need to mount strategic, influential UX research initiatives.

You’ll love his stories, his ability to demonstrate every point with a simple, concrete example, and his comically adorable attempts at trying to draw out his ideas. (You can’t fault him for trying, though.)

Most importantly, you’ll love how much smarter you’ll feel after spending a few minutes absorbing his experience-informed wisdom. Don’t pass up this opportunity to glean everything you can from Jared.

Jared Spool

Which package do you want for the Advanced Approaches to UX Research intensive?

UX Learner Package

Free
  • Attend 5 one-hour live sessions with Jared Spool from June 6-10.

  • Receive a detailed Advanced UX Research Transformation Plan workbook to get your transformation started.

  • Personally join the dedicated community space with extended resources.

  • Retain access to all session recordings and notes until June 20.

JOIN FOR FREE

UX Leader VIP Package for Individuals

Research VIP Individual
$97
  • Attend 5 one-hour live sessions with Jared Spool from June 6-10.

  • Receive a detailed Advanced UX Research Transformation Plan workbook to get your transformation started.

  • Personally attend 3 one-hour VIP Train-the-Trainer sessions with Jared Spool from June 7-9.

  • Personally attend a VIP Intensive Prep Coaching with Dr. Leslie Jensen-Inman.

  • Personally attend the VIP Get Unstuck sessions with Jared Spool.

  • Personally join the smaller, more intimate UX Leader VIP community space to get exclusive content and support for adopting Advanced Approaches to UX Research in your organization.

  • Retain access to all recordings and notes until July 11.

JOIN AS AN INDIVIDUAL

UX Leader VIP Package for Teams

Research VIP Team
$147
  • One price access for everyone on your team.

  • Attend 5 one-hour live sessions with Jared Spool from June 6-10.

  • Receive a detailed Advanced UX Research Transformation Plan workbook to get your transformation started.

  • You and your team can attend 3 one-hour VIP Train-the-Trainer sessions with Jared Spool from June 7-9.

  • You and your team can attend a VIP Intensive Prep Coaching with Dr. Leslie Jensen-Inman

  • You and your team can attend the VIP Get Unstuck sessions with Jared Spool.

  • You and your team can join the smaller, more intimate UX Leader VIP community space to get exclusive content and support for adopting Advanced Approaches to UX Research.

  • You and your team can retain access to all recordings and notes until July 11.

JOIN AS A TEAM