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A Leaders of Awesomeness
Intensive led by Jared Spool.

Strategic UX Research is
changing organizations.
Get ready to change yours.

Strategic Approaches to UX Research intensive was amazing!


UX Leaders from all over the world showed up to take their organizations to new places with UX metrics. Every day, we enjoyed awesome discussions on how to completely transform the way organizations measure user experiences.

We know that not everyone has the resources to join us live. That’s okay. You can purchase the Advanced Strategic UX Research Video Series.

Strategic Approaches to UX Research Video Series


Our Strategic Approaches to UX Research Video Series will guide you every step of the way.

Jared Spool led a comprehensive series that gives you a new UX Research lens geared toward changing your senior executives’ and stakeholders’ relationships with everyone who benefits from your products and services. This profound transformation restructures how your organization makes essential decisions.

Each episode of our Advanced Strategic UX Research Video Series builds off the last to guide you in implementing your own UX Research Strategy.

Whats included:

  • The lectures from all five Fundamentals sessions and their notes:
    • Win Influence with a Strategic UX Research Approach
    • Deliver Better-Designed Products with a Research-Driven Roadmap
    • Increase Innovation with Continuous Research
    • Scale Your Organization’s Research Capabilities
    • Convince Stakeholders of the Full Value of UX

  • The Strategic UX Research Facilitation Planning Workbook:
    • The latest concepts, materials, and thoughts on UX research from June 2024.
  • Catch the lectures on your own schedule.
  • Access is for 90 days.
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Buy 90-Days of Access
$147

Bundle: Prepare to Lead UX Research
$227


You can go beyond developing a UX Research plan and dive into Jared's three parts on leading your organization to uncover real innovation through an organization-wide research effort.

You can bundle the Advanced Strategic UX Research Video Series with our Prepare to Lead UX Research Video Series. Check out the three extra parts on leading your organization to become the foremost experts on our users and customers.

  • What Executives Need from Strategic UX Research
  • Establishing Outcome-driven UX Metrics
  • Crafting a Compelling UX Vision
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Buy 90-Days of Access
$227