Get ready to connect your organization’s long-term direction and strategy directly to your customers’ and users’ deepest needs.
Awaken your top executives to the value that great user experiences bring to your organization and the people you serve.
Give your senior stakeholders and executives a detailed, shared understanding of your customers’ and users’ experiences. They’ll use your Strategic UX Research to set the business’ direction, determine where to invest, and focus the entire organization’s long-term and short-term objectives on prioritizing improved experiences.
Your new Strategic UX Research efforts will change the relationships your senior executives and stakeholders will have with everyone who will benefit from your products and services. It’s a profound transformation that restructures how your organization makes essential decisions.
Join us starting on June 3 and start leading your organization through this powerful, game-changing transformation.
Most teams today practice Tactical UX Research. Their work rarely affects more than a specific feature or product.
Their research results only describe immediate recommendations or changes that will improve the product slightly.
Tactical UX Research rarely improves our understanding of users or what they need in the long term. This understanding never reaches the organization’s upper levels. The most critical decisions, like budgets, staffing, and priorities, don’t consider the users’ experiences. Yet these decisions affect whether the team will have what it needs to deliver a great user experience.
Conversely, Strategic UX Research is about attaining a deeper understanding of all the different users and their individual experiences. Everyone, including the executive team, learns more about what makes an excellent experience for users, employees, and customers and how to improve their current experiences.
These experiences go beyond using the organization’s products or services. They include what happens before, during, and after someone has interacted with the product. Strategic UX Research uncovers the entirety of people's experiences.
Research teams orchestrate deep-hanging-out sessions with customers and users. They collect observations and insights that show what a day in the life of users could be like. They combine different experiences with the product or service across the user’s lifetime and connect this all together to show a detailed journey.
In this intensive, you’ll discover the basic principles of Strategic UX Research:
Attending the five-day intensive only makes me wish I also signed up for the VIP sessions! Each day’s takeaways are built upon the next to thread the story and explain a mature way of looking at human-centric design and user experience to the product team. I connected with new friends and members, which was an unexpected bonus!
After the first session, I was incredibly inspired by topics like “How to translate research
findings into executive’s
language,” “Strategic research that goes along the lines of where the business is heading,”
and “change focus from
output to outcome.”
I would definitely recommend this for any UX leader or UXer looking to make a
change.
In five 90-minute sessions, uncover how you will:
Strategic UX Research increases your team’s confidence.
Everyone can see you’re building a product that is the right solution. Your research will uncover the right problem to solve, which will make considerable improvements in the lives of your users and customers.
Customers value organizations that provide positive improvements in their lives.
You’ve seen organizations that have reached the top of their industry because they delivered products and services that solved essential challenges their customers face. Transform your organization into an industry leader when you deliver innovative experiences.
This is an online workshop unlike any other you’ve ever experienced. We call it an intensive because, well, it’s intense.
This intensive is an advanced program for UX, product, and development practitioners who already understand the basics of user experience. It will push you into new territory, exploring concepts and approaches you’ve likely never seen before.
Yet, once you hear Jared Spool explain them, you’ll feel like these ideas make complete sense. That’s because they’re a natural next step to your lived experience.
Every moment of every session presents new ideas and explores original ways to approach UX research practice. Past attendees have told us they feel like what they learned revitalized their careers.
The intensive consists of five 90-minute sessions, each led by Jared Spool. We hold each session twice, at 12pm (16.00 GMT) and 6pm (22.00 GMT). You can attend either session. Jared will be at both to answer your questions.
Plus, each session’s recording is available the next day. That way, if you miss one, you can catch up quickly.
You'll receive our Strategic UX Research Leadership Guide and detailed notes for each session. This essential guide will help you reflect on your team’s current practices and plan the next steps for your organization’s Strategic UX Research transformation
You’ll have questions. We’re ready for that. Each 90-minute session will give us plenty of time to discuss how you’ll make all this work in your situation.
We’ll also ensure you have the confidence to do this right. We have created a dedicated private area in our Leaders of Awesomeness community. Post your questions there so Jared and the community can share their thoughts.
Discuss the gnarliest of challenges, and you’ll come away with all the assurance you need that you’ve got this.
The Fundamentals of Strategic UX Research
June 3-7, 2024
90-minute sessions each day
Choose either 12pm ET (17.00 GMT) or 6pm ET (23.00 GMT)
Each day during the week, you’ll attend a 90-minute session containing a new aspect of Strategic UX Research. You can choose the session that is best for your schedule. Jared will be at both to introduce you to the fundamentals and answer your questions.
Right now, you might just be “Strategic UX Research curious.” If so, our The Fundamentals of Strategic UX Research package is precisely what you need.
In the five daily sessions of the Fundamentals package, Jared Spool will introduce all the essential concepts behind Strategic UX Research. You’ll explore how your research will influence your organization’s priorities and demonstrate your value up the org chart.
Instead, you may be ready to start implementing changes. In that case, our Prepare to Lead package is right for you.
With the Prepare to Lead (PTL) package, you get all five sessions from the Fundamentals package and an additional three 90-minute sessions the following week.
These additional sessions cover the implementation details to start your organization’s transformation. We limit the attendance at the PTL sessions, so you’ll get more of Jared’s time to address your particular challenges.
The PTL package also includes a pre-conference session, during which you’ll share your current challenges with Jared. This way, he can tailor the sessions to your needs and supply you with extra resources to give you additional insights into your transformation.
Plus, the PTL package includes a 30-minute one-on-one coaching session with Jared that you can use anytime after the Intensive. He’ll work with you to review what you’ve achieved at that point and collaborate with you on how to proceed with your transformation.
90 minutes at either 12pm or 6pm ET (16.00 or 22.00 GMT)
Earn your “seat at the table” by providing top-grade user and customer insights.
It’s frustrating to know that your organization could deliver better user experiences. Everything you’ve tried has failed to make the executive stakeholders understand how UX benefits your organization’s success.
We start the week on the most important: Expanding your UX research strategy to win critical influence with your executives and your organization. They’ll now see you as a true UX leader.
90 minutes at either 12pm or 6pm ET (16.00 or 22.00 GMT).
The roadmap is the pivotal place to show the value of Strategic UX Research.
All significant strategic decisions originate in your organization’s product roadmap. The roadmap determines the direction of your products and services, which determines your organization's direction. As a UX leader, the roadmap is your opportunity to have the most influence over user experiences.
Your Strategic UX Research will shape significant product decisions when you anticipate what those decisions will be. The roadmap is your essential fortune-telling device, predicting the future of every team’s work. As a result, your entire organization becomes more knowledgeable about what your users need when you read the roadmap and discern what it subtly is telling you.
90 minutes at either 12pm or 6pm ET (16.00 or 22.00 GMT)
Spark a holistic shared understanding of your users' experiences.
So much of today’s user research efforts are about squeezing what you learn into refining a close-to-done feature or capability. That changes with Strategic UX Research. Now, you’ll uncover the holistic experiences of your users and customers.
Continuous research shifts everyone away from the project-by-project piecemeal nature of conventional tactical approaches. Your new strategy will drive continuous learning, making everyone more knowledgeable as your team grows its comprehension of the problems and challenges your users and customers regularly face.
90 minutes at either 12pm or 6pm ET (16.00 or 22.00 GMT).
You can’t do this alone. You’ll need more capability across your organization.
Strategic UX Research is more than a skill or a tool to master. It’s a mindset that drives curiosity and shared understanding about your users, customers, and their needs.
You’ll infuse your organization with that mindset (and the skills and tools to make it work) and drive dramatic change. That change will speed the delivery of better-designed products and services to your customers.
90 minutes at either 12pm or 6pm ET (16.00 or 22.00 GMT)
Connect your research directly to the organization’s highest priorities.
You shouldn’t spend any more time explaining why research is essential. It’s time for action. Produce insightful results that demonstrate the rich value that Strategic UX Research brings.
You need a direct mapping between your excellent research and your executives’ critical priorities. Get the attention of key stakeholders and executives. Supply them with irrefutable, compelling reasons to sponsor your work and champion your outcomes.
With this package, you’ll get exclusive priority time with Jared in extra sessions that dive into the nuances and subtleties of implementing strategic UX Research. You’ll get the tips, techniques, and tricks to ensure your success.
This extended program includes everything from the Fundamentals program.
Plus, you get additional coaching sessions and support before the intensive begins and dedicated PTL-only sessions after it concludes. Jared meets with you to tailor the session contents to your needs. You even get priority access to address your questions first, before others in the Fundamentals program.
This package is only available to the first 60 UX leaders and team members who sign up, so you don’t want to delay.
Before the intensive starts:
PTL-Only Intensive Prep Coaching Sessions
Choose either Tuesday, May 21, or Tuesday, May 28, 2024.
60 minutes each day at either 12pm ET (17.00 GMT) or 6pm ET (23.00 GMT).
This Intensive will change how your organization values, conducts, and benefits from Strategic UX Research. That is, it will if you’re prepared.
Attend one of the Intensive Prep Coaching sessions with Jared Spool before the Intensive begins. He’ll help you devise the best plan.
Getting the most from the Intensive will be different for each UX leader. When you meet with Jared, he’ll ask you for the most important results you want to get from the Intensive.
Then, Jared will pick out specific resources to help you get a headstart on the key concepts.
After the Fundamental sessions:
Prepare to Lead Strategic UX Research
June 10, 11, and 13, 2024
90-minute sessions each day
Choose either 12pm ET (16.00 GMT) or 6pm ET (22.00 GMT)
You’ll attend three 90-minute sessions containing a leadership aspect of Strategic UX Research. You can choose the session each day that is best for your schedule. Jared will lead each session and take your questions.
Monday, June 10, 2024
90 minutes at either 12pm ET (16.00 GMT) or 6pm ET (22.00 GMT)
Raise your influence at the executive-team level.
Every decision your executives make affects the experiences your organization delivers to your customers and users. When they make those decisions without research, they’re taking huge risks. Risks that often don’t pan out the way they’d like.
Your Strategic UX Research can reduce those risks. As you build expertise about users and their needs throughout the organization, you’re making it easier to make informed decisions. Those decisions will prioritize improving your users' and customers' lives.
Tuesday, June 11, 2024
90 minutes at either 12pm ET (16.00 GMT) or 6pm ET (22.00 GMT)
Integrate Strategic UX Research results into your UX measurement strategy.
For your executives to see your UX team, you must provide your executive team with UX metrics and goals. These UX metrics must show the team’s value and your contribution.
The last thing you want is for your UX team to be invisible to your executives. Fortunately, Strategic UX Research makes it easy to identify the metrics and goals your executives need.
Thursday, June 13, 2024
90 minutes at either 12pm ET (16.00 GMT) or 6pm ET (22.00 GMT)
Use Strategic UX Research to make your organization an innovative market leader.
An experience vision is one of the most powerful tools in your UX leaders’ toolbox. A well-crafted experience vision describes your organization's strategic long-term direction.
The vision shows everyone a crystal-clear picture of how awesome your products and services will become. You’ll demonstrate clear improvements in users' and customers' experiences.
Finally, to ensure your success…
PTL-Only 1-on-1 Mentoring Session with Jared Spool
You’ll schedule this at a convenient time
Knowing your challenges is tricky when leveling up your Strategic UX Research. Maybe you’ve encountered obstacles that have you baffled. Or you’ve encountered resistance and objections that have you stopped in your tracks.
Schedule a 1-on-1 mentoring session with Jared and discuss what’s got you stuck. Share what’s happening (or not happening). Jared has worked with many organizations and knows all the tricks to overcome the most challenging obstacles. He’ll give you fresh ideas and insights that will get you moving forward again faster than before.
The Prepare to Lead package includes everything in the Fundamentals of Strategic UX Research package.
Everything you learn in this Intensive comes directly from Jared’s years of working across industries, discovering the best practices for organizations to deliver well-designed products and services.
His experience working with design leaders of organizations like IBM, NASA, GE, Fidelity Investments, SAP, GM, Exxon Mobil, and the Obama White House has taught him exactly what teams need to mount strategic, influential UX research initiatives.
You’ll love his stories, ability to demonstrate every point with a simple, concrete example, and comically adorable attempts to draw out his ideas. (You can’t fault him for trying, though.)
Most importantly, you’ll love how much brighter you’ll feel after spending a few minutes absorbing his experience-informed wisdom. Don’t pass up this opportunity to glean everything you can from Jared.
These sessions were excellent. Honestly, I could write a 2-page essay on valuable takeaways, but there is one that kept ringing in my ears. It's that people create problems to solve away from the big picture that there is no value in solving.
This session came at a perfect time. My team and I looked at the course through the lens of our org’s current state and will leverage the framework to leapfrog ahead together (on behalf of our customers, of course)..
Ready to dive in deep and absorb everything there is to know about strategic UX Research?
We have programs for you to choose from. All you have to do is:
Spaces are limited.
They’ll go fast!
Only 60 spaces are available.
They’ll go even faster!
We know that not everyone has the resources to join us live. That’s ok. You can purchase the Strategic UX Research video series.
Whats included:
Pre-Order today for $98 for 90-day access.
The price increases to $147 on June 17.
Want to order the video series for multiple team members?
Contact us and let us know how many licenses you’d like. We’ll get you set up.
